Search Engine Optimization
The goal of Search Engine Optimization is to optimize your website so that when someone searches for a keyword relevant to your business, your website will appear at the top of the natural search results. For this to happen you need three things.
Keywords...
Keywords or search terms that customers would use to find your business need to be incorporated liberally throughout your website. For instance, if you are a website designer and you want to attract customers that need a website designed for them, you are going to use the keywords “website design” or variations of that quite often.
The trick is to incorporate these keywords and have your site make sense.
In the world of SEO, keywords can be tricky. The most effective keywords may not be the ones you first think of. That is why we do a keyword analysis to make sure that the most effective keywords are being used on your site. By employing several different processes we can increase the chance that search engines will think your website is more relevant to what your customers want than your competitor’s website is.
Links...
The more links you have pointing to your website, the more traffic you get, and the more important a search engine thinks you are, right? Yes and no. It is very important to have as many links as possible pointing to your site. To benefit you, though, those links have to be readable by search engines and how those links are written can have an impact on the importance a search engine places on that link.
Remember, the focus is customers, not just links. With that in mind, we search out sites that are similar in topic or complementary to your website. By having these sites link to you in the proper way, we not only influence your rankings in the search engines, but we increase the chance of actual customers finding you.
Website Design...
The design of your website can have the greatest impact on how search engines rank you. A host of web designers have popped up today that create websites by laying them out as images. While this easy for them, it is bad for you. Search engines can not read images. You could have the best keywords in the world, but if those keywords are in images, the search engines can’t read them. How do you know if text is readable to search engines. When you are on a website, if you can drag your mouse across text and highlight it, then it is readable to a search engine. Readable text is vital to a website’s rankings.
When creating your website we make sure that important text and keywords are readable to search engines. We even make sure that invisible text within a website is readable to search engines.